The AI driven business -Paper Version-

We are already in the era of AI-augmented enterprises. The advantage does not lie in the technology itself, but in how you—as a leader—choose to apply it. Are you ready to lead in an environment where artificial intelligence is reshaping strategy, competition, and the future of your business?

This book is not about algorithms; it is about leadership and vision. It provides the roadmap you need to transform your organization and position it at the forefront of change.

You will learn how artificial intelligence multiplies value, unlocks opportunities, and turns uncertainty into advantage. Through clear insights, compelling examples, and actionable frameworks, Jorge Calvo and Carlos Escapa—renowned international experts—demonstrate how to embed AI at the very core of business. Covering cases that span professionals, entrepreneurs, SMEs, and large corporations, they offer a perspective that is both realistic and ambitious, connecting strategy with execution.

This is not a book for technicians, but for leaders who understand that the greatest risk is not misusing AI, but ignoring it. Here, you will find the keys to building a smarter, more resilient, and more competitive enterprise. Above all, you will learn to lead with augmented intelligence, vision, and boldness.

The time to act is not tomorrow—it is now.

Table of Contents

 Preface: A vision for the future of AI-Augmented business

Introduction: A technology in constant change

Part I. Basics of AI

1. Introduction to AI: Definitions and scope
2. How AI works: Basic concepts and underlying technologies
3. AI agents in business
4. Foundations for trustworthy AI: Ontologies and interpretable AI
5. Interpretable AI: Towards explainable and transparent AI
6. The two functional dimensions of AI in augmented business
7. AI is not magic; it’s science and engineering

Part II. Applied AI: From professionals to all types of businesses and industries, with ethics

1. AI for the individual professional
2. AI in functional areas of business
3. AI in key industries
4. AI in SMEs: Opportunities and strategies for small businesses
5. The ethical, regulatory, and sustainability implications of AI

Part III. The AI-Driven path to enhanced leadership

1. From enhanced leadership to competitive advantage: Building the bridge to AI-Driven business
2. The two engines of the AI moat: Data and talent
3. The AI-Driven Company: Designing the Augmented organization
4. The AIM-DDI Framework: Are companies ready to compete in the new era of AI?
5. Rethinking the three strategic horizons with AI: A new strategic architecture for leading disruption

Part IV. Initiating the AI-Driven Transformation: Transitioning from horizon 1 to 2

1. Operational efficiency and process automation
2. Personalization at scale and customer experience
3. Supporting strategic decision-making
4. AI-Driven innovation in products and services
5. New AI-Based business models

Part V. The penultimate frontier of the AI-Driven Journey towards AI-First business: Transitioning from horizon 2 to 3

1. Operational efficiency and process automation
2. Transforming the value chain and smart logistics
3. Personalization at scale and customer experience
4. Innovation in products and services
5. AI-Driven platforms and hybrid models
6. AI-First Companies: Born from AI
7. AI-First Transformation in the UK Department for Work and Pensions

Epilogue: Towards the AI-First Company of the New Post-Industrial Era

Glossary

References